From Star-Telegram.com: Mitchell Schnurman’s column looks at the how J.C. Penney’s 300 Sephora shops are becoming the template for change within the company, along with a switch from constant sales to everyday low prices. Alan Hayes (Facebook) has been working at Penney for 38 years, and a Sephora shop is in the center of the Flower Mound store he manages. He’s already heard from customers who’ve seen ads about the new campaign. Employees are thrilled to be free of constant markdowns, he said, and it’s exciting how much attitudes have changed. ”We’re a leader again,” Hayes said. “We’ve stepped up.” Read more@
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